Google Ads - how does the platform work?
With Google Ads, advertisers can choose specific goals for their ads, such as increasing brand visibility, increasing traffic to their site, generating new leads or sales, etc.
This platform presents your business to customers among all the partners of the network, and billing is only done when a link is clicked that leads to your website. This type of click is called a "lead", and each "lead" guarantees not only quality traffic, but also the display of even more online users.